Last updated: 13/10/2025
Welcome to MiCha (“we”, “us”, or “our”). We value your privacy and are committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you interact with our website https://micha.asia (“Website”). By using our Website, you agree to the terms of this Policy.
1. Collection of Personal Data
We collect personal data that you voluntarily provide to us or that is automatically collected through your interaction with our Website. This may include:
- 1.1 Information You Provide
Your name, email address, and other contact details when you submit an enquiry, comment, or feedback form, subscribe to our mailing list, or communicate with us through email or contact forms.
- 1.2 Information Collected Automatically
When you visit our Website, we may automatically collect: IP address, browser type, operating system, date, time, and duration of your visit, pages viewed, referring URLs, and cookie data.
2. Purpose of Data Collection
We collect, use, and disclose your personal data only for purposes that a reasonable person would consider appropriate in the circumstances, including:
- Responding to your queries, feedback, or requests
- Managing and improving our Website and services
- Sending you marketing or promotional materials (only if you have consented)
- Performing data analytics and research to enhance user experience
- Complying with legal or regulatory requirements
- Preventing, detecting, and investigating fraud or security incidents
If we intend to use your data for any other purpose, we will notify you and seek your consent beforehand.
3. Consent
By providing your personal data, you consent to our collection, use, and disclosure of your data as outlined in this Policy. You may withdraw your consent at any time by contacting us (see Section 9). However, withdrawing consent may affect your ability to use certain features of our Website or receive certain services.
4. Disclosure of Personal Data
We do not sell or rent your personal data. We may disclose your information only in the following cases:
- To our trusted service providers (e.g. web hosting, analytics, email service providers) under confidentiality obligations
- To comply with any applicable laws, regulations, or legal requests
- To protect our rights, property, or safety, and that of our users or the public
- When you have provided consent for disclosure
All third parties are required to handle your data in accordance with the PDPA and our instructions.
5. Use of Cookies and Analytics
Our Website uses cookies and similar technologies to enhance your browsing experience. Cookies help us recognise repeat visitors, understand how you interact with our Website, and improve content and functionality.
You may disable cookies through your browser settings, but some parts of the Website may not function properly as a result.
We may also use Google Analytics or similar tools to analyse web traffic. These third parties may collect anonymised data about your usage patterns.
6. Protection of Personal Data
We take reasonable security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These include secure servers, encryption, and restricted internal access on a need-to-know basis.
7. Retention of Personal Data
We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When no longer needed, your data will be securely deleted or anonymised.
8. Access and Correction
You may request access to or correction of your personal data that we hold, subject to verification and any exceptions under the PDPA. To do so, please contact us as described below.
9. Contact Us
If you have any questions about this Privacy Policy, or wish to withdraw consent, access, or correct your personal data, please contact:
Data Protection Officer
MiCha
Email: info@rawsome.asia
Address: 7 Temasek Boulevard #12-07, Suntec Tower One, 038987 Singapore.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised ‘Last updated’ date. We encourage you to review this Policy periodically to stay informed about how we protect your data.